Demographic Profile Of The Cruise Ship Market

Customer experience will influence how cruise operators either flourish or die.

Demographic profile of the cruise ship market. Growth of 746 was recorded in February whilst June had the largest decline with -2556. Cruise arrivals totaled 881929 passengers in the first half of 2017 declining from 973305 for the same period in 2016. Changing demographic profile of cruising in terms of the market segment social status and age is significant Douglas and Douglas 2004.

The statistic depicts the age distribution of US. Cruise shipping as a segment proved beneficial to the board. For example if a cruise ship with 2000 passengers and 1200.

Cruising World Magazine Subscribers. 73 male 4 female. Average age of 46-year-old.

An increase of 400 over 10 years Carnival 2005. Disney uses geographic demographic and psychographic segmentation to locate their target market. Both will assist in future RV tourism and travel marketing by identifying heterogeneous and homogeneous characteristics and preferences of current RV travelers.

Cruise lines are building larger ships offering their facilities to a wide variety of customers. As the baby boomers age this segment of the US. A study conducted by Cruise Down Under 2006 revealed that the total income generated by the cruise shipping industry in Australia was approximately 4388 million in 200506 compared to 2281 million in 200405 including direct expenditure of approximately 2566 million.

129000 Subscribers to a magazine for owners of powerboats 24 feet and larger. The destination recorded declines in passenger arrivals in five out of the first six months in 2017. Demographic trends also favor the cruise industry.